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SWAY IN THE MORNING | #SXSW2018 #LIVEPERFORMANCE | TOBE NWIGWE

 tobe nwigwe

 

Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing in Alief, TX. Like other rappers who grew up in the proverbial hood, Tobe’s autobiographical tracks conjure images of gang violence, drug deals, pimps and prostitution. The authenticity in his work is palpable. Still, the man is a beacon of positivity and graciousness. The same songs that describe shootouts and the loss of childhood friends also speak on the power of faith and the importance of purpose.


Tobe has a singular goal in life: “to make purpose popular.” The first-generation-Nigerian kid from Alief (Houston, TX) who had a scholarship to play college ball and dreams of playing in the NFL, saw those dreams dashed by a career-ending knee injury his senior year. In his despair, he turned to his faith and found a new calling; he would teach others to “move through purpose.” Long before he ever put pen to paper and called himself a rapper, Tobe was speaking to rooms full of students through his self-started nonprofit foundation, TEAM GINI, educating them on the merits of a purpose-driven existence. Through tremendous consistency and execution, Tobe has attracted fans across the globe, including culture heavy-weights: Erykah Badu, Sway Calloway and Dave Chappelle.

 

LATEST NEWS

 

THE RIGHT TIME WITH BOMANI JONES ESPN PODCAST -

Bomani Jones is joined by rapper and former football player at University of North Texas Tobe Nwigwe. They discuss being a college athlete (2:06), getting started in music (6:10), how his parents feel about him being in the business (14:57), deciding to start a non-profit after college (22:51), the unique nature of his multimedia production (26:11) and much more.

 

The Rap Map: Meet 5 Talented Artists From Houston -

Whenever an artist’s tagline is something along the lines of “Make purpose popular,” critics often become wary. "Conscious rap," as it has come to be, is often associated with waxing sanctimonious about virtue and..


TOBE NWIGWE INSPIRES THROUGH MUSIC AND COMMUNITY WORK - LOCAL HOUSTON MAGAZINE

Tobe Nwigwe is an enigma. The lyrics and tone of his music tell the story of a difficult upbringing in Alief, Texas. Like other rappers who grew up in the proverbial hood, Tobe’s autobiographical tracks conjure images of gang violence, drug deals, pimps and prostitution. The authenticity in his work is palpable. Still, the man is a beacon of positivity and graciousness. The same songs that describe shootouts and the loss of childhood friends also speak on the power of faith and the importance of purpose.


Tobe Profile.JPG

How a Nigerian Kid from Alief is Making Purpose Popular - HOUSTONIA MAGAZINE

On any given Sunday, you can catch Tobe Nwigwe sitting on the floor, wearing a t-shirt, shorts and long white socks, rapping to a popular rap instrumental while a young lady twists his hair. These sessions are recorded and posted on Instagram with the hashtag #getTWISTEDsundays usually following the video, lending a new meaning to the urban colloquialism. 

The weekly segment showcases Nwigwe’s rapid-fire style as he calls out wack rappers with quintessential Houston pride and quips about living the Christian faith. “Everybody has a story,” he says. “I feel you have to tell the story in a way that the audience that you’re trying to reach can relate to it. People don’t want to hear corny stuff.”


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tobe's interview with the huffington post

After talking with Eric Thomas, whose motivational speeches have been viewed on YouTube by 50+ million people, I realized one thing: He isn’t just a motivational speaker. Try putting a man who is a best-selling author, a community activist, a Ph.D. student, and minister in one box and you would be missing the breadth of his accomplishments.


Tobe Nwigwe on nbc discussing the dope art show

Tobe has created a platform that believes purposeful art shapes culture & culture should be centered around love! He created this platform for artists like himself who have a message and need a "dope" platform.

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